Portfolio
SOME OF MY RECENT PROJECTS
*Due to confidentiality restrictions, some project do not show actual designs. Placeholder images or generic designs are used to illustrate concepts and ideas
Educating Stakeholders On User Experience Research
In my role as a UX researcher, I enjoy spreading knowledge on how research can play a critical role in shaping products that truly meet user needs. During my UXR 101 sessions, I discuss the importance of research, key methodologies, and how stakeholders that involve research early and often can lead to more informed decisions, stronger collaboration, and better overall product outcomes.
Educating a product team about user experience (UX) research enhances their understanding of user needs, leading to the creation of more intuitive and user-centered products. It also fosters empathy for users, enabling more informed decision-making and promoting a collaborative, design-driven approach to product development.
Privacy & Personalization Portal Design
The development of a centralized data collection, usage and sharing hub for app store users as a requirement for upcoming regulations (DMA / DSA)
Methodology Main Research Goal
-
Visioning Session
-
Comparison Analysis
-
Baseline IDIs
-
Unmoderated Usability Testing
-
Moderated Usability Testing
How do users think about privacy and personalization controls when it comes to an app store and what are their initial thoughts on the early designs of a privacy portal in that app store?
Redesigning The About Page
Redesigning the company's "About" page to better showcase company information, their call to action and products with a user friendly interface
Methodology Main Research Goal
-
Survey
-
IDIs
How might we optimize the About page on the company site to deliver a delightful user experience, effectively guide users through company information, and maximize engagement, loyalty, and brand lift in alignment with brand goals?
Enhancing The Post Purchase Process
To improve different parts of the customers' post purchase journey by enhancing delivery and notification controls
Methodology Main Research Goal
-
IDIs
-
Journey Mapping
-
Usability Testing
What are customers’ current perceptions and uses of delivery controls? What are their information requirements for post-purchase notifications?
Creating An Immersive Learn & Connect Experience
To gather foundational audience and product validation insights in an effort to shape priorities and implications for product, content, events, and engagement strategies
Methodology Main Research Goal
-
Employee Interviews
-
Foundational Research
-
Persona Development
-
Jobs To Be Done
-
Validation Research
How can the company best develop comprehensive insights into the key target audiences, including their goals, expectations, triggers for consuming streaming content and attending events, and how these elements ultimately influence their journey towards becoming long term customers?
Improving The Taxpayer Digital Experience
To conduct a gap analysis and measure CX debt between what digital products exist and what is expected by taxpayers and tax professionals
Methodology Main Research Goal
-
Visioning Session
-
Journey Mapping
-
Persona Development
-
Future State Seminar
-
Product Demonstrations
-
IDIs
What are the key user priorities for a next-generation digital tax payment system that embodies the ideal state of the tax payment process, as identified through user-centric research?
